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Switching costs, the real or perceived cost of changing product providers, has become increasingly important in information-intensive businesses. Reduced search and transactions costs have made it possible for customers to more readily evaluate alternative suppliers, increasing switching. At the same time, the high fixed cost structure of customer acquisition and operations in information-inten...
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Cloud computing provides a new promising parading to offer services. It brings the opportunity to develop new business models in the Internet. Classic accounting solutions fail to full fill the new requirements of these services due to their structural design. To understand these new constrains, we study the different actors and processes that interact in the Internet Economics. Specifically, w...
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Many auction mechanisms, including rst and second price ascending and sealed bid auctions, have been proposed and analyzed in the economics literature. We compare the usefulness of diierent mechanisms for on-line auctions, focusing on the cognitive costs placed on users (e.g. the cost of determining the value of a good), the possibilities for agent mediation, and the trust properties of the auc...
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ژورنال
عنوان ژورنال: Journal of Business Research - Turk
سال: 2015
ISSN: 1309-0712
DOI: 10.20491/isader.2015215745